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Pawrus®: The Story of Singapore's Premier Pet Care Education Group


Founded in Singapore in 2014, the Pawrus® Mission is to Harness the Power of Pet Care Education for Pet Parents and Pets.

Originally, the Pawrus® Name drew its early inspiration from the Walrus Animal, a large flippered marine mammal with three splits on its flippers. We admired the Walrus for its dramatic yearly migration patterns, impressive physical and mental strength and selectivity in breeding.

Eventually, we combined "PAW", our expressive and written commitment to serving any animal, with "WALRUS", to pay homage to its unique characteristics.

Thus, a new two syllable word, Pawrus® (pronounced as "Paw-rus", analogous to the English Word "Porous"), was born.

Meticulously, we handcrafted the Pawrus® Identity in its Logo, which has two distinctive and observable components, "PAWRUS" and "PAWPRINT" - a "U" and and "THREE CIRCLES".

Our Corporate Colours, White, Green and Orange Represents the Lifeblood of our Brand Philosophy:

  • Personability: Signifies Our Acknowledgement of Individual Differences in Every Customer Touch Point.
  • Authenticity: Embodies Our Close Proximity with Nature in Our Heart.
  • Worldview: Illustrates Our Determination to the Pawrus® Vision to Go Beyond
  • Responsibility: Conveys Our Heartfelt Commitment to the Task and the People Involved.
  • Understanding: Communicates Our Desire to Listen. Your Concerns are Important to Us.
  • Service: Symbolises Our Heart to Serve. Service Satisfaction is Our Mission.
  • PAWPRINT - "U": Your Happiness is Our Priority. Our Daily Adventures Begin and End with a Smile.
  • PAWPRINT - "THREE CIRCLES": Every Partnership is Unique. Three Circles Connotes the Dynamic and Perpetual Relationships Between Pet Parents, Pets and Us.

Begin your Unforgettable Pet Care Education Experience with Pawrus now!

For more information, view Pawrus® Singapore's Complete Marketing Deck here and Pawrus® Singapore's Pet Supplies Flyer here.

Pawrus® is registered with ACRA under the Business Registration Number: 201424069N.

Pawrus® - Pet Care Simplified™

Singapore's Premier Pet Care Education Group Since 2014

Pawrus™, Singapore's Premier Pet Care Education Team

  • Kevin

    Chief Confidence Specialist - Chief Paw Protector

    NUS Business School Graduate

    Former Military Working Dog Trainer. Certified Professional Dog Trainer - Knowledge Assessed (CPDT-KA). Karen Pryor Academy Certified Training Partner (KPA CTP)

  • Jasline

    Chief Creative Specialist - Chief Paw Protector

    NUS Business School Graduate

    Trainer, Artero Creative Team Singapore. Best Technical Award (C, B Class). Certified Pet Stylist at Art of Pets Grooming School.

  • Sponge

    Chief Model

    Certified Canine Graduate - Karen Pryor Academy

    Loves to Swim and Munch on His Favourite Spare Ribs

  • Bobby

    Chief Athlete

    Pawrus Dog Training Academy Graduate

    Loves to Run and Chase after Anything That is Round

  • Iris

    Chief Show Model

    Certified Canine Masterpiece - Pawrus Pet Grooming Studio

    Loves to Play, Climb and Look Pretty in Conformation Shows

Pawrus Singapore - Pet Care Simplified

Pawrus Dog Training Academy - Shaping Confident Dogs  Pawrus Pet Grooming Studio - Beyond Pet Beauty

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© 2014 - 2019 Pawrus Pte. Ltd. Singapore's Premier Pet Care Education Group. All Rights Reserved.